India's 9 Prominent Brand Battles

8. Nestle Vs Cadbury

War between these two popular brands is pretty old and quite interesting. They have been fighting from decades to trademark the size, shape and even the color of the packaging material.  

Almost all of the ads for Cadbury’s ‘Dairy Milk’ became popular in India; the most recent campaign was ‘Kuch meetha ho jaye’ and ‘Meetha hai khana aaj pehli tareekh hai’. As a challenge to these campaigns of Cadbury, Nestle came up with an ad where it says: ‘Khao bina tareekh dekhe’. This was considered as one of the ‘meetha’ rivalries in India.

9. Complan Vs Horlicks

War between these two leading health drinks is also pretty old and can be called as traditional too. Both of these companies are fighting since 2008 after Complan came up with an ad where a buyer of Horlicks changes her mind and buys Complan.

After this, these two companies were often seen fighting with each other over the ingredients of their health-drinks, price and quality of each other.

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