India's 9 Prominent Brand Battles
6. Ford Vs Maruti, Tata and Toyota
Ford India took out their aggression in 2011, not only on one rival company, but on multiple rival companies. Ford India’s campaign, ‘Swap your drive’ washed away the smile from the face of most of their tough rivals.
Under this campaign, Ford India came up with a series of ads which showed people driving Maruti, Tata and Toyota cars changing their mind, after they were offered to drive Ford cars for a week. The rival companies didn’t make any comments on this step of Ford and maintained silence.
7. Hindustan Unilever (HUL) Vs P&G
HUL and P&G are considered as one of the greatest rivals in the Fast Moving Consumer Goods (FMCG) sector. Their rivalries have reached almost all the corners of the world by now.
In 2012, P&G filed a case against HUL regarding one of the TVCs of HUL. In that commercial, HUL’s detergent powder, ‘Rin’ was giving an open challenge to P&G’s popular detergent powder ‘Tide’. Well, this was the second time after 2010, when both of these two brands faced each other at the court.
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