e-Commerce, A Promising Shortcut To India's Better Economy

Bangalore: The e-commerce sector has been growing at a breakneck pace recently, taking the Indian businesses by storm. The sector is not only proving advantageous for sellers, but also for buyers—a win-win situation that fuels this sector’s unparalleled rise.   

“There is no doubt that e-commerce in India is set for a rapid growth in the shortfuture. While 2013 witnessed consolidation and increase in e-Commerce, the comingyear looks set for consolidation of the trend,” says BabluTewari COO, International & e-Commerce, Gati Limited.

Even though e-Commerce has been making its presence in the country for almost 15 years, its apposite     ecosystem has started to fall only recently. With a rising internet population, growing acceptability of online payments, penetration of internet-enabled devices and a favourable demography, the trend of online shopping has been on a rapid growth.“The online transactions are expected to grow from 11 million in 2011 to 38 million in 2015,” added Tiwari.

Primarily, the Indian e-commerce market embraces major segments such as retail, online travel, financial services, digital downloads and ‘other services,’ wherein the online retailing and travel happens to be the fastest growing segments.

Also currently, e-Commerce and social media are more closely linked than ever before, with the latter becoming the key marketing pillar. Indian online travel players are using social media more effectively to target young urban consumers. According to Advit Sahdev, CEO, Odigma, “2013 was a year where the Indian businesses approached online and social media marketing with a lot more maturity and sincerity. They realized that this is a medium that is here to stay and that it can't be ignored. They also corrected their expectations from this medium and various platforms available.”

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