Byju's procures AR firm Whodat


Byju’s acquires yet another firm, Whodat Tech, a Bengaluru-based computer vision and AR startup . However, the deal value has not been disclosed.  Whodat’s was established in 2013 by Sriram Ganesh and Kaushik Das. The AR platform creates immersive experiences that automatically identify users’ environments without using physical markers to overlay 3D content.

The technology powers applications in mobility and robotics, is expected to aid Byju’s product development, impacting the learning experiences of students. Early-stage venture fund Ideaspring Capital that has invested  around $600,000 in Whodat, has exited post this transaction.

Sriram Ganesh, co-founder, Whodat states, “We are incredibly excited to partner with Byju’s on a mission to make students across the world fall in love with learning. Whodat has had an incredible journey so far and this will leapfrog our impact to the next level.”

Byju’s is building itself into a digital and online learning powerhouse – focused on everything from K12 to competitive test preparation and professional education. Previously, Whodat had clients in the social, gaming and retail sectors and had integrated its software development kit (SDK) into their platforms to provide contextual information about the users’ indoor environments.

Anita Kishore, chief strategy officer, Byju’s, says, “We are excited to have Sriram, Kaushik and the entire Whodat team join Byju’s. This will help us accelerate our product roadmap to provide immersive educational products across our product lines.”