Apple's Riskiest Bets Making it Stand Out

BENGALURU: Though Apple has been ruling the market with its competitive products and innovations, it is equally mulled by tough competition in the market. With a rage to reach the top, Apple—though very intelligent and guarded—made some strong and big leaps to rule the market in the form of their biggest and riskiest bets.

Let us have a look below at the list and know what they are.

# Apple Built Brick-and-Mortar Retail Stores in 2001

In 2001, Apple built its first ever Brick and Mortar Retail Stores, though it was speeding up its revenue in the online segment. This was a great risk that Apple ventured into when the online segment was generating revenues, it focused on Brick-and-Mortar Retail Stores across the nation.

In the first nine months of fiscal 2012, Apple opened 15 stores, including four in the United States, four in Spain and two in France. Apple constantly upgrades its products and keeps reaching out to the customers and help build up a great relationship.

Before opening the retail store it gained knowledge on the market and conceptualized showcase environments for Apple products. The most unique thing that Apple did was to display operative models of iPods and Macs, offering customers a reason to visit the store and buy products.

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