Amit Jain Takes Charge as the chairperson of MMA India board of directors

MMA, previously known as the Mobile Marketing Association, appoints of Amit Jain as chairperson of its India board of directors.

Moneka Khurana, Country Head, MMA India, comments, “Amit Jain’s business leadership, progressive outlook and experience in managing credible boards will help in shaping the future of Modern Marketing for MMA India at a time when it’s central to all marketers to drive business ROI, customer engagement and innovations.”

Amit would be succeeding Priya Nair, executive director, beauty and personal care, Hindustan Unilever. And Priya would take up a new role as chair emeritus of MMA India.

"Amit Jain’s deep knowledge of digital marketing in the 21st century will prove invaluable to the furthering of MMA’s mission in advancing modern marketing in India. I look forward to working with Amit and would like to thank Priya for her invaluable contribution and for paving the way forward,” says Rohit Dadwal, Managing Director, MMA Asia Pacific.

Speaking about his new role, Amit says, “MMA has been doing stellar work in helping marketers use insights and tools to harness the convergence of marketing and technology to drive personalised and customised engagement, in line with evolving consumer needs and purchase behaviour. I am delighted to take on this role and lead MMA’s commitment to shape the future of marketing today by bringing brands closer to consumers through connected consumer journeys," Jain said.