Accenture Partners with Shoppers Stop for Digital Commerce Transformation

Accenture  collaborates with K Raheja Group-owned retailing firm Shoppers Stop  to drive its digital commerce transformation across retail channels, announced both the companies.

The program intends to enhance customer experience and profitability, as well as support Shoppers Stop's goal of being the go-to digital destination, it states.

Venu Nair, Managing Director and Chief Executive Officer, Shoppers Stop states, omni channel commerce has been a huge focus area for the company "By collaborating with Accenture, we want to further strengthen our digital commerce strategy for greater reach and access and also improve the overall shopping experience of our customers," he said, adding that the company aims to "achieve significant profitable growth" in the digital commerce revenues over the next three years.

Sameer Amte, managing director,  Accenture, who leads its retail practice in India, said, "We are combining our deep retail experience with diverse capabilities across strategy, analytics, technology and digital marketing to help the company drive its omnichannel strategy."

Shoppers Stop, retailer of fashion and beauty brands, has been transitioning from being a brick-and-mortar to an omnichannel retailer, empowering customers with its digital initiatives to ensure a seamless shopping experience, it added.

According to findings of a global survey from Accenture, the dramatic rise in e-commerce driven by the COVID-19 pandemic is likely to remain or accelerate further.