Why Google, Flipkart Are Eying on Ad-Tech Firms?

BANGALORE: In the race to finish victorious, India’s leading e-commerce companies Snapdeal, Flipkart and Amazon are all set to splurge on e-commerce big players take overs in the coming fiscal as they look to seize the opportunity across the board for their expansion.

According to Abhishek Kumar, head, corporate development for Snap deal, "We are a technology company and technology remains our focus. Anything that adds to it will be something we're interested in, “reports The Economic Times.

The Bengaluru based company Flipkart is planning to raise its fund to 10,500 crore in the coming months. Within less than seven years, Flipkart is already valued at over $12 billion and guzzled nearly about $2 billion venture capital money.

Home delivery and Cash on delivery service is something that Indians use on a regular basis, which is well understood by the e-Commerce industry. The Cash on Delivery model has tapped another kind of consumer, one who is either uncomfortable or unfamiliar with online payments and prefers handing over cash in exchange for what they buy.

While e-Retailers can use courier companies to deliver their product to customers, there are also expert companies that handle supplementary logistics and product delivery for e-Commerce companies. Coverage of smaller towns is still developing and to overcome this hurdle, Indian Post is exploring the option of providing specialized logistics solutions for e-Commerce.

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