Why Businesses Should Talk About Ethics

BANGALORE: Big Data is an interesting topic for many large corporations and governments around the world who use the demographic insights to plan and execute welfare programs or sell products. However, this trend can be worrisome to the public who often fear that organizations and governments may, ignore the ethical conundrums surrounding big data technology.

Frank Buytendjik, a distinguished analyst and research Vice President at Garterbelieves with technology moving so fast, its implications are hard to predict.

This may be the reason behind people avoiding discussions about morality and ethics in offices, according to Buytendjik. Nevertheless, it is crucial to be engaged with ethical issues during times of rapid technological evolution.

Businesses will be harmed in the long run if they focus only on metrics like efficiency and profits, and ignore customer concerns.

The world is filled with possible customers, national and international regulators, social activists and a story-hungry press who view practices from a moral angle. Their combined impact drastically influences the environment of both individual business and the industry at large.

The information age lets business collect and store as much data for however long they want, and enables them to analyze it at their leisure.Every company claims to comply with the law and follow regulations, however, this is the tip of the moral iceberg.

The public will not care if some action is legal if it strikes them as being unethical, and things like opaque terms of use, bad security practices, and ambiguous end user license agreements will frustrate users.

It is just common sense for Big Data companies to discuss their information safety practices and be transparent about their aims; instead of being disdainful, business should apply their skill with data science to understand the public’s concerns and find solutions.

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