Wego to Partner with WebEngage to Strengthen their Mobile User Engagement

Wego, one of the largest online travel marketplaces in the Middle East and North Africa has collaborated with WebEngage to enhance omnichannel marketing automation to enhance its mobile app’s user engagement.  With this partnership, WebEngage helps Wego to deliver hyper-personalized, highly-contextual messages to their multi-million strong user base across channels like mobile push notifications, in-app messages & emails.

Avlesh Singh, CEO, WebEngage, comments, “The power of hyper-personalized, highly-contextual engagement is unparalleled. Wego's success story is fuelled by the brand's intense focus on customer-centricity and delivering a unique, valuable experience to each user at scale. With the WebEngage platform, Wego has been able to serve up customized experiences to millions of users spread across different time-zones and create product evangelists by the dozen. We are excited to empower marquee names like Wego and help take their user engagement to greater heights still”.

The platform of WebEngage will provide Wego with the capability to incorporate of data points in one place and get a unified view of their customers. Also, the marketers can go create segments on the criteria of their choice, taking cues from data like user’s online behaviour, buying intent, and history purchases.

"WebEngage is an excellent tool to automate the company's journey and marketing efforts. Through its unique features and continuous developments, WebEngage helped us achieve higher levels of retention. We're delighted to have WebEngage as one of our long-lasting partners and look forward to more fruitful campaigns”, states Salah Mustafa, Digital Marketing, MENA.

Founded in 2011, WebEngage is one of the full-stack marketing automation and customer data platforms leading in the country. It offers to automate the communication and helps boost retention across the user’s lifecycle and builds enriched user profiles for every single users using the website or mobile app.

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