Snapdeal Acquires Hyderabad-Based Martmobi

NEW DELHI: E-commerce major Snapdeal has acquired Hyderabad-based mobile technology startup, MartMobi for an undisclosed amount, a move that will help the firm strengthen its mobility platform for merchant partners.

Founded by Pramod Nair and Satya Krishna Ganni, MartMobi creates mobile sites and apps for e-commerce stores, small and medium-sized businesses.

"We are focusing on mobile platform as about 75 percent of orders are coming from mobiles-based devices. On the merchant side too, we are witnessing similar trends.

The MartMobi team is a great addition as it will help strengthen the platform for sellers," Snapdeal co-founder and COO Rohit Bansal told PTI.

He, however, declined to comment on the deal size.

With over 150 clients, MartMobi enables seamless connectivity with the customers' existing back-end systems in addition to a real-time analytics engine to improve conversions and user engagement. Currently, it has a 15 member team.

Asked if MartMobi will continue to work as a separate entity, Bansal said: "We are still working on the roadmap ahead. But their expertise will definitely be integrated with our platform."
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