India's Most Innovative Social Media Campaigns

BANGALORE: The advertisement spaces in newspapers, the roadside hoardings, and the TV commercials—are they not doing enough to grab the customer attention? Then, why is everyone going gaga over social media marketing? What does this new kid in the block does that the old chaps cannot? Well, it is cheaper than the rest and it facilitates a two-way communication process that is not possible through a roadside hoarding. The main reasons businesses are adopting social media marketing are—direct contact with the costumer, real time communication, market research and clear knowledge of customer preferences.

As social media marketing is gaining momentum in India, let’s revisit some of the most interesting social media marketing campaigns of 2013 that caught a lot of eyeballs, with inputs from lighthouse insights.

Where’s My ThinkPad Challenge, Lenovo India: The ThinkPad has been used in a NASA space shuttle to test programs and in Vortex 2 project to study tornados. It’s ‘For those who do’. This challenge was designed around this line to find out the real doers.

You have to login to the micro site where the challenge was hosted through your Facebook account. Then you have to solve five challenges named the MOMA, the Astronaut, the Scientist, the Archeologist and the Sergeant. You have to bring to the floor your knowledge of coding, circuit design and assembling among other things. If you can pass through the five challenges then you’re rewarded with Lenovo products. Then you’ve to suggest the next big innovation Lenovo should invest in. If your suggestion is accepted, you stand a chance for a weeklong trip to the Lenovo innovation centre.

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