Indians Ready to Spend on Luxury Cars But Not on Fuel

Bangalore: Indians do have all the reasons to boast upon their nation. Whether it be the recognized economists like Dr. Amartya Sen and Arindam Chaudhury or from being the home of few of the leading big brands like RIL, Infosys, Airtel, etc.

Indian customers have now grown their tastes towards all the luxuries in the world. India is becoming one of the major locations for almost all the car leaders of the globe. May it be Mercedes, Audi, BMW, Renault, Indian customers has a strong taste for their products.

This can be justified with the fact that by the end of 2012, BMW sold more than 9,300 units in India and has topped the luxury car market for the fourth time while Audi with a mark of 9,003 units was also in the topper’s list.

Also, along with the increase in the fuel prices in the Indian market, the rising taste of Indian customers towards luxury cars has been seen shifting from petrol cars to diesel cars. The increase in the fuel prices has made the Indian customers to think about the thickness of their wallet.

Roaring around the roads in a super car is no more an issue for the Indian customer but the maintenance, fuel efficiency and the selling value has become the major issue for the Indian customers.

And this might be the reason that now a days the advertisement industry has turned towards slogans like: “How much (mileage) does she give?” (Maruti ad).

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