Facebook, Google and Twitter Battle Goes Mobile

By SiliconIndia   |   Friday, 25 April 2014, 05:01 Hrs
cmt right
Comment Right
cmt right
cmt right
Printer Print Email Email

BANGALORE: It has been a fabulous year for the social networking site, Facebook. With growing mobile sector and expanding mobile users, Facebook sets itself right on the mobile portal. In the last three months this year Facebook saw its revenue soaring high with 72 percent growth along with major acquisitions like of WhatsApp.

The smartphones are seen in almost everyone's hand and thus the fierce battle to conquer people via smartphone have sent Facebook, Google and Twitter into the war zone. These are trying hard to attract by developing new products for their company to serve ads to mobile users through a varied range of apps.

Thus the world is viewing several announcements regarding this from these in-battle companies. Twitter recently announced that it would offer application install ads, a popular type of ads that prompts smartphone users to install new apps or delete the not-used ones. After this announcement was made, Google made it clear too that it would sell targeted app, install ads and allow advertisers to send users directly to specific pages within an app.

With these announced Facebook joined in the league with soon to offer a new mobile ad network which will allow marketers to use the personal data of users on Facebook and thus in turn will send targeted advertisements to them, even while they use non-facebook apps on their phones.

Read More: The Comeback of Small Business Once Extinct

Hunt for Infosys' New CEO

Ola raises Rs 400 cr for electric
Leading ride-hailing cab aggregator Ola on Friday said it raised Rs 400 crore from its early in..
GST rate cut to spur Bengaluru
The realty market in India's tech hub is set to grow as lower Goods and Services Tax (GST) rate..
SpiceJet plans aggressive
Budget passenger carrier SpiceJet plans to aggressively expand its international networks to fl..
Fossil Group sells smartwatch
Global watch and accessories maker Fossil Group has announced to sell its smartphone technolog..