BANGALORE: The brands who sell comparative products always have the tendency to become rivals. Brand rivalry through marketing and advertising is not an unfamiliar topic to any of us. In order to position their brands and attract the consumers, brands give their best in making ad campaign with taglines and jingle which are unforgettable. Some of the rivalry brands even mock their competitors and try to grab the audience attention.

 According to Hubspot blogs let’s take a look at some such brands which are arch rivals for a long time.

Coca-Cola vs. Pepsi

Coke and Pepsi are said to be o

ne of the legendary rivalry. The brands have been fighting to each other over more than a century and still counting. The rivalry is represented by cola wars since 1980, which are mutually targeted television advertisements and marketing campaigns.

 The rivalry is not only about the product development but also about marketing in which Pepsi went after Coke’s mascots Polar bears and Santa in 2011. When it comes to a brand war Coca-Cola wins it over Pepsi with twice the number of users as well as followers in the social media.

Read More: 7 Revolutionary Brand Mascot Ideas That Created History