Ads That Were Booed And Wooed By Consumers
Bangalore: Brands play a very important role in molding a consumer’s buying decisions. Infact few people buy some products only because they get impressed by the ads and not because of the genuine need for the product.
Ipsos MediaCT conducted a survey on how brands influence the consumers and has categorized it into “Best and Bekaar” ads. The sample was conducted on 200 respondent consumers from six markets.
The opinions that they have given were very real on what keeps them hook and what not.
“Economic Times” has listed out the best and the worst Indian advertisements of this year.
1. Best Advertisement: Domino's Pizza
This fast food brand stole the hearts of many Indians as the ad completely focuses on how one celebrates their first salary.
The ad was executed brilliantly by adding an emotion element to the theme.This was one of the best ads by Dominos.
Bekaar Advertisement: Expedia
Expedia is an internet based travel website company. The ad that they brought out for the Indian market was not even recognized by the consumers.
In the ad, a happy married couple who are fond of travelling hands over their house to the neighbors just because they want to go on a vacation.
The makers of this ad tried hard to completely localize their product so that it can impress the consumers.
Since Indians are also coming out of their traditional boundaries, they found this ad completely meaningless and most of the respondents even said that they are not even aware of the ad.