Ads That Were Booed And Wooed By Consumers

Ads That Were Booed And Wooed By Consumers

By SiliconIndia   |   Friday, 31 May 2013, 13:21 Hrs   |    1 Comments
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Bangalore: Brands play a very important role in molding a consumer’s buying decisions. Infact few people buy some products only because they get  impressed by the ads and not because of the genuine need for the product.

Ipsos MediaCT conducted a survey on how brands influence the consumers and has categorized it into “Best and Bekaar” ads. The sample was conducted on 200 respondent consumers from six markets.

The opinions that they have given were very real on what keeps them hook and what not.

“Economic Times” has listed out the best and the worst Indian advertisements of this year.

1. Best Advertisement: Domino's Pizza

This fast food brand stole the hearts of many Indians as the ad completely focuses on how one celebrates their first salary.

The ad was executed brilliantly by adding an emotion element to  the theme.This was one of the best ads by Dominos.

Bekaar Advertisement: Expedia

Expedia is an internet based travel website company. The ad that they brought out for the Indian market was not even recognized by the consumers.

In the ad, a happy married couple who are fond of travelling hands over their house to the neighbors just because they want to go on a vacation.

The makers of this ad tried hard to completely localize their product so that it can impress the consumers.

Since Indians are also coming out of their traditional boundaries, they found this ad completely meaningless and most of the respondents even said that they are not even aware of the ad.

Also Read:
5 Indian Companies Among World's Most Valuable Brands
Coffee Chains; A Growing Business In India



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Reader's comments(1)
1: I disagree with the "low rating" of the Sun Feast dark fantasy ad. It does give the "feel" of a fantasy. In fact, its slow pace and music, is something that gives a relaxation feel. The author has got it wrong here, my opinion.
Posted by:Ameen Ahsan - 01 Jun, 2013