5 Most Innovative Trends in Ecommerce to Watch for in 2016

Video marketing

What you see is what you believe, thus many companies are nowadays going with the theme. Especially when someone does an online purchase, they will be more conscious about the quality of the product. Nowadays video marketing is becoming an effective tool for all the e-commerce portals as the competition in the market is increasing the companies are trying out their best to reach the masses. Through video marketing they upload interesting facts about their products.

Social collaboration

The companies are playing it safe with the social collaboration. With the new tool they prefer to sell and promote those products which have more market demand. This also includes customized product selling. Social collaboration isn't just about having a site where shoppers can drop their templates into existing designs. Prospective customers can actually alter the designs of existing products and come up with beautiful, professional-looking one-of-a-kind wares.