5 Most Innovative Trends in Ecommerce to Watch for in 2016
Context will become the new personalization
A personalized buying experience is what most of the customers love to go through. Thus most of the e-portals never forget to remind its customers their product history and wish list items. But at times this process becomes annoying for some people when all those items just pop up when you surf through internet. Thus the sites are trying to coming up with contexts which will be provided for all users not only for the signed in users. This process may make the shopping experience faster for many customers.
Real-time analytics
Real-time analytics is the use of or the capacity to use, all available enterprise data and resources when they are needed. It consists of dynamic analysis and reporting, based on data entered into a system less than one minute before the actual time of use. The traditional analytics slows things down and consume more time to provide the customer with the assistance they need which results in customers leaving the sites. Thus this new trend is all set to get included by most of the e-commerce businesses in the coming year.
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