5 Advertising Agencies Which Brought A New Transformation

By SiliconIndia   |   Tuesday, 30 September 2014, 13:04 Hrs
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BANGALORE: There is a simple rule in business, “we sell what we advertise.” Thus, in a country like India, advertising companies have got wide spread attention in the recent years. Today, India is the largest advertising country in the world, landing into multi-billion dollar deals every year.

From a street hawker to tech giant startups, India has master technique of selling stuffs. And if you are eager to note, then here are the names of 5 Indian advertising companies, which emerged as the best in 2014.

#1.Ogilvy and Mather Limited

Ogilvy and Mather Limited is an international advertising, marketing, and public relations agency based in Manhattan, and is a WPP company. It operates 450 offices in 161 cities of 120 countries worldwide with approximately 18,000 employees.

In India, Piyush Pandey became the national creative director of Ogilvy and Mather and was introduced to Ogilvy’s worldwide board in 2006. Under his leadership, Ogilvy and Mather, India has won twenty five Lions. In 2004, Piyush became the first Asian to be the president of the Cannes jury and he is the only Indian to have won three Grand Prizes at the London International Advertising Awards.

#2.Mudra communications

Mudra communications, now known as Mudra,  is an advertising, communications and brand Management Company in India. It is the second largest advertising agency in the nation. They also started Mudra Institute of Communications, Ahmedabad, which is headed by Mr. Madhukar Kamath as CEO.

As an advertising agency, it is credited with handling successful campaigns of brands and products such as Rasna, Godrej, McDonalds, and Big Bazaar. Mudra gave India its first double spread color ads and it was the foremost to sponsor commercial telecast of a major sporting event with the India and West Indies of 1983.

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