10 Most Intense Business Wars Ever
By
siliconindia | Monday, 30 November -1, 05:30:00 AM IST
Some companies have been involved in this intense marketing war since decades and other took decades to respond to these advertisements. Some of the most severe wars have been compiled together that ever waged between two companies. Take a look.
Pepsi and Coca-Cola have been sneering at each other since the 1970's
The undying quarrel between Pepsi and Coke has fumed for decades, but the most extensively-known marketing battle between the two was the Pepsi Challenge in 1975. Pepsi showed off its victory in the taste test for years, eventually prompting Coca-Cola's awful New Coke debacle in 1986. Since then, they have taken the fight publically, fought over loyalty programs and frenzied over social media.