siliconindia|16|January 2013siliconindia|17|January 2013Business processhave becomeentirely com-puterized todayand most trad-ing is doneelectronically,namely in thefields of healthcare and government.From an information security stand-point computerized infrastructure isbeing built on a rather weak founda-tion. Gauging the way Smartphonesand Google data centers work, thereare several complex programs beingwritten by different people which arefurther incorporated into a single en-tity. In today's scenario, no security isfool proof. Be it NASA, the WhiteHouse or a few Fortune 500 compa-nies they are all reeling under secu-rity threats and have been hacked inthe recent past. Their networks werecompromised, so the compliancewalls were eventually compelled toaccept that they were hacked. Organ-izations deploy state of the art tech-nology in their infrastructure andin-spite of all efforts, the securitypackaging fails to work. A companyspends approximately $30 million ormore in security practices today.Computer systems have become in-creasingly complicated and it istough to isolate the good from thebad.50 percent of companies are in-fected for hundreds of days beforethe antivirus catches up. All Fortune500 CIOs are aware of this fact butwill never own up. Technologiesneed to detect issues much earlier be-cause unless the threat is detected, itcannot be classified as bad. Also theincubation period of the same is con-stantly increasing and not decreasing.Bromium was established to addressthese issues. The concept of isolation plays asignificant role in providing protec-tion since there is a narrow possibil-ity of detecting a virus or a malwareon time. The system comes from dif-ferent programs, vendors and cus-tomers and Bromium amalgamatesall the different computer programsto interact with computer stacks.These stacks isolate the different pro-grams in the virtual machine. Micro VM is a new, state of theart concept which is capable of run-ning a task in a completely isolatedfashion. It is a virtualization clientthat runs any un-trusted content in-side its very own virtual machine thatcan help protect the underlying oper-ating system from any content storedon the physical machine from theftand malware infection. The method-ology has worked effective till date. Individuals are in need to run ap-plication entities like social apps on amore efficient and personal basemaking security an issue. Theamount of social networking databeing generated is clearly goingagainst security. Functionality is al-ways required for security. Any startup in the initial periodgoes through a phase where findingcustomers is an uphill task becausethey are a relatively unknown name.The company may have more effec-tive solutions as their differentiatoryet the big brands have more of anadvantage. Hence, an entrepreneur’sprimary challenge is to fight the bigbrands for visibility. This fightagainst the big wigs is an entrepre-neur’s toughest yet the most impor-tant requisite. CCEEOO ssppoottlliigghhttsiHeadquartered in Cupertino, CA, Bromium is a provider of security archi-tecture platform. The company recently raised $26.5 Million in its series Bfunding from Highland Capital Partners, Intel Capital, Andreessen Horowitzand Ignition Partners.Fight against the Big WigsGaurav Banga, CEO, BromiumGaurav BangaThe amount of datathe world pro-duces every twodays is equivalentto all the data pro-duced from thebeginning of civi-lization up to2003. In today’s digital age, compa-nies and individuals are spewing outmassive amounts of information aboutthemselves on the web and in socialnetworks like Facebook and Twitter,as well as via internal systems likecustomer relationship management(CRM) technology and purchase his-tories. This vast ocean of data presents anunprecedented opportunity for busi-nesses to gain insight on prospects andcustomers to predict the buying be-havior. It is already a phenomenon onthe consumer side, but is now extend-ing to the sales tactics of B2B compa-nies, starting with some of the world’slargest and most sales-savvy busi-nesses.The challenge for businesses isthat finding useful information is a lotlike looking for a needle in a haystack.Only 0.01 percent of data is actuallyuseful for discovering buyers In-tent.Big Data technology solves thischallenge by applying highpoweredanalytics to extract insights. As the amount of data the world isproducing continues to grow exponen-tially, the insight it provides needs togrow in accessibility. Up until re-cently, Big Data was almost exclu-sively the domain of highly skilleddata scientists. That is now changingas its value grows to the C-suite, whosees its potential to impact the bottomline. The company’s solution, whichis designed specifically for sales andmarketing professionals, puts thepower of data directly into the handsof business users. It’s about makingBig Data useful for everyone.So entrepreneurs need to have alaser focus on the areas they believetheir solution is most differentiatedand can demonstrate results. The abil-ity to show proven customer successfrom the use of Big Data is what isgoing to make companies stand outand become the next generation oftechnology industry leaders in thisnew world of Big Data. Data needs to grow in Accessibility Shashi Updhyay, CEO, Lattice EnginesLattice Engines, headquartered in San Mateo, CA, is a marketingand business intelligence platform provider using predictive andBig Data analytics for sales. Founded in 2006, the company hasraised a total of $36.5 million to date from Battery Ventures, Se-quioa Capital and New Enterprise Associates.Shashi UpdhyaysiCCEEOO ssppoottlliigghhtt
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