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November - 2013 - issue > Top 5 Semiconductor Companies
SmartPlay Technologies Designing and Delivering Superlative Solutions
SI Team
Monday, November 4, 2013
Design service providers of industry are experiencing a spurt of opportunities with chipset vendors and systems providers streamlining their processes to save costs. The providers of design services are shaping up their ability to handle sophisticated designs. By tapping this market potential, San Jose based SmartPlay Technologies has emerged as a preferred design services partner for several Fortune 500 and semiconductor and system companies working on Graphics, Mobile, Multimedia and Processor technologies. With a team of 950+ employees and design centers in Bangalore, Hyderabad, G. Noida, San Jose - CA, San Diego - CA and Austin- TX, SmartPlay has emerged as one of the fastest growing technology services companies in the world.

SmartPlay provides SoC & IP verification, analog and physical design services for its semiconductor clients. The team also has expertise in developing wireless and networking software and applications for a wide range of products. It provides complete end-to-end design solutions to its clients.

The digital and analog capabilities of SmartPlay include complete SoC / ASIC / FPGA design capabilities. It has expertise in advanced technology nodes including 20nm, 22nm, 28nm, 45nm and 65nm, and has wide range of domain expertise in areas including wireless, networking, processors, and connectivity. The company is a TSMC DCA partner and has access to, Cadence, Mentor, and Synopsys EDA tools. SmartPlay has successfully delivered several multi-million gate SoCs in advanced technology nodes.

The goal has been to develop capability and competency to be able to take a concept (architecture) and provide silicon to the customer. This would entail building IPs, investments in tools & infrastructure and building relationships with foundries, assembly and test houses. SmartPlay now has ecosystem partnerships with IP and foundry partners to offer services from Specification to working Silicon parts.

SmartPlay also has significant wireless software engineering expertise in system software, mobile protocol stack, connectivity, multimedia and application development. The company is focused on provided solutions to connected devices and has proven Android capabilities as well as ecosystem partnerships with technology providers as well as continuously investing in new technologies "We will continue to invest strategically to be able to provide more value added services in emerging technologies such as Tizen & NFC" says Pradeep Vajram, President and CEO, SmartPlay.

In addition, SmartPlay has the ability to support its customers in performance testing of handsets, interoperability testing, handset device and application features verification and validation, and field testing.

SmartPlay has a global footprint and has executed project across the globe with projects in US, UK, Sweden, Korea, Malaysia, Japan and Taiwan. The clientele of the company span from Fortune 500 companies to startups. The vision of SmartPlay has been to be an end-end systems design house for connected devices.

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