The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.

Spreading their reach

Saheer Karimbayil
Friday, August 1, 2008
Saheer Karimbayil
Samsung to sell more printers
Digital technology player Samsung is in a rat race to forge its place to reach the top in the Indian printer market. It has embarked on some fresh initiatives including the launch of seven new printer models.

Newly launched Samsung Printers include ML 1640-priced at Rs. 6999, ML1640- priced at 5299, CLP 315 - priced at Rs. 11,999, CLP 310 - priced at Rs. 15,499, SCX 4300 - priced at Rs. 8,999, SCX-4828FN - priced at Rs. 24,999 and CLX-3175FN - priced at Rs. 42,499.

Being the number two player in the printer market, Samsung is doubling its printer sales and marketing manpower this year. As part of its marketing strategy, it plans to set up 10 IT brand shops in India to give customers a complete idea about its IT product portfolio, including printers and LCD monitors. The company will also set up a printer demo zone in Bangalore.

“To give our enterprise business a strong fillip we have set up a separate corporate sales team for our printer business as distinct from our channel sales team”, said Uday Bhat, General Manager, IT division, Samsung India Electronics.

IEEE opens Bangalore chapter

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