Siliconindia in keeping with the tradition and core philosophy of creating a platform for experts in the industry to share their learning with other stakeholders, organized the Mobile Application Conference in Mumbai on February 19th. After the phenomenal success of the ‘Mobile Applications Conference’ in Delhi and Bangalore, this edition of the conference explored the new opportunities that are emerging in the mobile market in 2011 and shed some light on where the industry is headed and how entrepreneurs and developers can take advantage.

The event started with a keynote address on ‘Enterprise Mobile Applications’ by Vinod Gadiyaram, Regional Voice Head, Bharti Airtel followed by a session on ‘Mobile Web Development’ which was addressed by Mohit Saxena Founder & Vice President, Technology, InMobi.

Major shifts are changing the game including open platforms and new entrants. What’s different, what has changed? Is the app craze a fad or will it continue? The panel on ‘Mobile applications explode. Who wins and who loses?’ discussed about "the ecosystem battle for developers and their consumers" and how it affects every player in the mobile ecosystem — from carriers and handset makers to the application developers, themselves. The panelists were Alap Ghosh Head of Sales, Mobango and Hara Prasanna Kar Director Business Development , CanvasM.

Speaking on challenges of Mobile Content discovery, Ponnapa PG CEO- Emerging Markets, mPortal said, “India remains a large non-smart phone market and will remain so for the foreseeable future. A sizeable customer base is ready to consume a VAS / App but is very tentative in navigating the maze on their phone. Hence ‘Home screen widgets’ will play a critical role in the future of content discovery for this large segment”.

The Opportunity:
It used to be ringtones — now what?