India’s crazy for movies continues, partially thanks to the proposition that Seventymm.com offers - over 20,000 movie titles from across genres delivered to thousands of its members across the country, within few hours of members requesting for it. Through this service, movie enthusiasts enjoy original prints of movies in the comfort of their homes at a minimal cost without the hassle of picking-up and returning of movies.

One of the largest online movie rental services in India today, Seventymm.com was set-up in 2006 and its services are currently available across Bangalore, Delhi & NCR, and Mumbai. “We help our members create moments of happiness, at a time, location and movie of their choice, all at a price to die for.” claims Mudit Khosla, CEO of Seventymm.com. Possibly the only movie rental company in the world that delivers within hours of placing the order (most others deliver in 24 to 48 hours of placing the request), Seventymm.com recently introduced another unique “Get It Now” feature, which does away with the usual practice adopted by other movie rental companies of members requiring to create a wish list from which any random movie can be shipped by the company. The new feature allows the members to specify the exact movie they wish to watch, and the same usually gets delivered within hours.

Apart from the website, the service is also accessible through sms and call center, offering over 20,000 titles covering Hollywood, Hindi, Kannada, Tamil, Telugu, Malayalam, Bengali, Marathi, Gujarati, Bhojpuri, Oriya, Punjabi and Rajasthani movies. World Cinema, TV shows and award-winning documentaries are also a part of the offering. Users have multiple subscription options, ranging from one to two DVDs at a time, and prepaying for one month up to a year in advance. It also has its own logistics infrastructure that delivers and picks-up movies from consumers’ doorstep.
“We have evolved from being a mere movie renting portal to an interesting ‘Hangout with Movies’ where movie buffs can now discover, enjoy, share and indulge in the world of movies,” says Gauri Srivastava, AVP, Marketing and Product, Seventymm.com. According to the company, there are a lot of fun stuff like celebrity quizzes, film news and gossip, blogging and social networking, photo galleries and more, apart from renting out movies. The latest addition is the – X Box games, which the consumers can now rent for as low as Rs. 199. The website has over 1, 20,000 registered members and offers access to over 20,000 titles.

Establishing an internet based service in the Indian market wasn’t been an easy task, though with the acceptability of e-commerce and increasing online usage have surely been helpful. Today it has an employee base of about 300 spread all over the country, is backed by top VCs (Matrix Partners, NEA-IndoUS Ventures and Draper Fisher Jurvetson) and is adequately funded for next five years of operations and expansion. With its well-laid out plans and dedicated team, the company is reasonably confident of its future endeavors.