May - 2015 - Special issue > In My Opinion
R.I.S.E-The Quintessential Enterprise Mantra
Gunjan Sinha
If we look back at the history of startups, over the last couple of decades, the focus was on driving startup performance and outcomes: VC's in many case look for moon or bust, and entrepreneurs have driven their startup ideas at unsustainable pace only to discover that the idea got killed, before one gathered critical mass. How does that happen? Speed Kills, sometimes. It's like building a high performance sports car, but accidentally we forgot over the last 20 to 30 years to invest in building a good set of brakes and controls. No startup, irrespective of large or small, can sustain without understanding its own controls and boundaries.
RISE to the Occasion
Today, an entrepreneur can create a strong competitive advantage by making the organization high performance enterprise and build resilience into business operations. A true opportunity to rise to performance is all about driving it in a sustainable way. This framework can be elegantly captured with a simple acronym: RISE, the process of synthesizing your vision. A proper vision of four pillars: Research, Intelligence, Strategy and Execution.
R is for Research
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