February - 2017 - issue > CXO Insights

Mobile VAS: Riding the next wave of growth for digital India

Vineet Singh, Head - Digital Services, Intex Technologies
Wednesday, February 8, 2017
Vineet Singh, Head - Digital Services, Intex Technologies
Headquartered in New Delhi, Intex is a major player in consumer durables & IT accessories. With immense experience and years of innovation, the brand exhibits an exhaustive portfolio of ranging from mobile handsets, multimedia speakers, LED TVs, washing machines to name a few.

India is on its way to become a digital economy in times to come. There are multiple influencers - like growing internet penetration in Tier-II, III and rural segments, smartphone adoption, exploration of new ideas from generation next and adoption rates of 4G Technology as a whole - which are catalysing this growth and paving the success road for Indian digital economy.

The mobile digital services market in India has tremendous potential to grow and with constant innovation, it has been catapulting the digital service ecosystem with steady pace and innovative product incubations. As India has been witnessing a massive surge in the adoption of digital services, MVAS has emerged as one of the key drivers for growth of the smartphone segment. These services embrace optimal results for enhancing the business value by improving overall customer experience with engaging and easy access. Today, a lot of smartphone companies are eyeing on consumer behaviour patterns to understand their pulse. Both smartphone giants and budget smartphones are concentrating more on the dynamics of consumer behaviour and needs by creating a service ecosystem which results in business profitability and growth.

Creation of this ecosystem also rides on the closely knit market environment which involves multiple stakeholders like operators, content players and various other solution developers with whom we intend to work closely and create a synergy for everyone.

The vision and focus has been, and will always be around device experience and user whose needs and preferences keep evolving constantly. Riding on the same core vision, Intex is dedicated to offer a plethora of utility and entertainment services which will be deeply integrated within the device OS for easy use and accessibility.

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