Kartrocket Adds a Fresh $6 Million to its Cart

si Team
Monday, February 1, 2016
si Team
Bengaluru: Kartrocket, one of the India's leading e-Commerce enablers, secures $6 million in a round of funding led by Bertelsmann India Investments (BII), a strategic investment arm of Bertelsmann in India. Nirvana Digital India Fund, Nirvana Digital Investment Holding, U.S. based 500 Start-Ups and Singapore-based Beenext also participated in this fresh round of funding.

Kartrocket serves the rapidly increasing SME market in India by enabling merchants to go online under their own brand. The platform provides a web and mobile site, payments and logistics capabilities, in-built marketing and promotion tools as well as integrations with leading B2C marketplaces to provide end-to-end e-Commerce experience.

"The current eco-system is not supportive of integrating smaller sellers into e-Commerce; in-fact they aim towards replacing them rather than including them. By bringing such sellers online we're building the largest supply base of unique products for buyers to choose from. The fresh investment will help us with cutting-edge product development, talent acquisition, seller eco-system development and performance marketing," comments Saahil Goel, CEO & Co-founder of KartRocket.

"With a strong focus on seller enablement over the past 3 years, the KartRocket team has the best expertise in the country in launching a micro-seller platform. By giving the power of e-Commerce back in the hands of the small seller, Kraftly has the potential to create an entire new e-Commerce eco-system currently lacking in the Indian market. The recent growth in O2O commerce in countries such as China, Singapore, US and Japan is further validation of this business opportunity," says PankajMakkar, MD, Bertelsmann India Investments.

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