There is a lot of money being spent in the entertainment industry, especially in the music and movie industry. The Indian music industry currently is estimated at 777 crores. Out of which the music CD market is approximately 367 crores. However the demand and supply in the entertainment industry is always unpredictable. Whether it is being over estimated or underestimated, both have always resulted in enormous revenue loss for the industry.

Realizing a new business opportunity in entertainment sector, the Bangalore-based GSec1 Information Systems, lead by a team of five IT professionals, have devised a solution - GreenCD - that help companies offer real-time inventory for their entertainment products and also arrest piracy. The product will automate the whole of the supply chain management of the music industry from production to the sale at retailer outlet.

The solution will be run over an ordinary internet line, the production company will be able to do a product run from as few or as many as the market demands at any particular time, instead of using pre-burnt pieces. They would be able to reproduce a perfect copy at any time irrespective of title age, as our solution will eliminate the out-of-date syndrome. It would regulate and control the production management of releases, reduce costs in reproduction, transportation, packaging and wastage as the solution would come complete with a vending device that will produce a CD/DVD including cover and skin.

“Significant savings to the tune of 35-40 percent can be achieved by optimizing the production and distribution cost. We have also combined an anti-piracy feature that comes embedded with our solution thus adding to realization,” said Ritesh.

GSEC1 will host the content - whether soundtracks or movies - sourced from partners onto their servers and the vending machines with retailers will dole out the music CDs or video CDs/DVDs to the customers. The vending device, which will have the capacity to produce from 1-1,000 CDs in the initial phase, will be able to produce a finished product in approximately 44 seconds.