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May - 2015 - Special issue > CEO View point

Going Back to the Basic: Focusing on Business Techniques

Reggie Aggarwal
Founder & CEO-Cvent
Monday, July 20, 2015
Reggie Aggarwal
With the resurgence of entrepreneurial spirit, more Indians are busy plunging into the startup bandwagon. The increased number of successful businesses and the tendency to get job satisfaction rather than tolerating brain-numbering work to earn daily bread and butter can be considered as the reason for this shift. However, most aspiring entrepreneurs don't know the real struggle that has to be put in order to make a business successful. Building a business requires sacrifice, dedication towards the goal; focus on basic business techniques such as hiring the best people, building the best products and services to your customers persistently and with consistency.

We sat down with Reggie Aggarwal, Founder & CEO of Cvent, to discuss the crucial elements for entrepreneurs to grow a successful business today.

Lessons to Learn and Plunge into a Great Business

To start with Reggie's entrepreneurial journey, the first lesson to learn is that it takes a lot of sacrifice to be an entrepreneur and it is not an easy journey. Reggie often quotes an old saying 'You fall down seven times, get up the eighth time—that's the number one lesson, you keep getting knocked down, but you have to get up.' True value is created at the intersection of multiple disciplines.

"As a CEO, you have to learn to be frugal, you have to also wear the sales person's shoes, look after your customers, and be disciplined in your approach," said Mr. Aggarwal "The next tip is investing on talent acquisition because your survival depends on it."


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