Fractal Analytics, an analytics service provider, has raised Rs.150 crores in funding from private equity investor TA Associates. The company is headquartered in Mumbai and is led by Srikanth Velamakanni. The company plans to use the raised fund for global expansion, hiring and build more products with intellectual property rights. It had posted revenues of about Rs.120 crores in last fiscal and eyeing for Rs.210 crores by the end of current fiscal.

“We are passionate about helping companies leverage advanced analytics to better understand consumers, optimize pricing and marketing, and compete more effectively in the marketplace. Our partnership with TA will help us fuel this passion further,” says Srikanth Velamakanni, CEO, Fractal Analytics.

Founded in 2000 by former investment bankers Velamakanni and Pranay Agrawal, Fractal Analytics currently has over 600 employees with offices in 7 cities across the globe. “With exploding big data, there is a broad scope of big data and analytics market, which includes data analytics, data distribution, data management and data visualization amongst others and this is the market we plan to tap into,” says Agrawal.

Fractal aims to work towards making analytics connect with consumers to earn customer loyalty, make better incremental decisions, and ultimately improve lives. The company helps businesses understand, predict and influence consumer behavior; improve marketing, pricing, supply chain, risk and claims management; harmonize data, visualize information, build dashboards and forecast business performance.


“We believe that the big data space represents a very significant opportunity. Fractal is one of the leading players in this space globally and has been experiencing accelerated growth, making it the ideal company to partner with. We look forward to working with the company’s management team to further build value in Fractal,” says Naveen Wadhera, Director and Country Head, TA Associates, who has joined the Fractal board as a part of the deal.