Samsung Electronics Co., Ltd. (KRX: 005930) is a subsidy of the South Korean multinational conglomerate, Samsung Group, headquartered in Samsung Town, Seoul. Samsung Electronics has a market cap of Rs 10,907 crores in the Korean Stock Exchange (KSE).

Mobile systems have been passing through a paradigm shift each ten-year cycle and we are inching towards a “wireless world”. Broadband is getting provisioned through various mechanisms including Fiber-to-Home. Devices are converging functionalities of TV, Phone and computer. And multimedia services are being launched incorporating media streaming and interactivity. Future communication systems are adopting a ‘multi-access interoperability’ model, offering different access techniques to the user terminals such as cellular, cordless, WLAN, short-range connectivity, broadcast as well as wired systems.

It is no longer enough to connect place-to-place or person-to-person, mechanisms are in place for device-to-device communication. Estimates say that, by 2025, probably over 50 billion devices will be talking to each other. Information should flow seamlessly from one device to the other. We need our devices to determine where we are and what constitutes a meaningful service for our location and context. When we are on the move, a low-resolution picture may suffice; but as we step into our home, we should be able to take advantage of a larger screen with a high-resolution picture of the same in a seamless fashion. Today’s device-driven world is gradually metamorphosing to an experience-centered world.


These developments lead to multi-sphere interactions in our daily life and that forms the basis of a Converged Lifestyle. Closest interaction with the wireless world could happen with the elements that are in close proximity of our body. Communication elements could be built in wearable devices and apparels. Upon request, these elements identify each other and would form a common distributed virtual terminal over us. In the next level, interaction takes place with the elements of real world (e.g., TV, computer) around us. TV sets may be aware of an individual’s choice programs, washing machine is aware of washing pattern and so on. At the next level, we interact with more complex systems like cars. Furthest component in a conceived multi-sphere is the presence of a self-created cyber-world. As a permanent resident of cyber-world, we would always like to be in touch with our agents, knowledge bases, communities, services and transactions.