With India all set to become the country with highest number of mobile users with all signs of surpassing China within a year or two, telecom in the country created a huge opportunity. However, despite an explosive growth of the subscriber base, the mounting competition is purging a large chunk of profit margin from the mobile operators, making them to look beyond the voice-based service. Whether it is a landline or mobile, Value Added Services (VAS), which includes a bundle of non-voice based data services, act as enablers that boost the plummeting Average Revenue per User (ARPU) of operators. The ARPU, which was Rs.1,000 plus per month in the year 2000, had plunged to less than Rs.150 in 2009, which is creating immense opportunity for mobile application developers.

Today Market has matured and new players have entered the market space. Mobile apps have brought the world to your fingertips and promise a revolution in communication. Nokia’s Ovi Store, Android Market, Blackberry App World, Apple’s App Store and upcoming versions from Samsung and Microsoft give thousands of independent developers a relatively quick and easy route to consumers fingertips. With the current explosion of new applications, it is expected that the market for mobile applications will be “as big as the internet”, peaking at 10 million apps in 2020. The excitement around mobile applications is going to have a major impact on our economy, and our way of life.

Witnessing the trend the SmartTechie announces the prestigious “Top 25 Most Promising Mobile Application Companies” list. This merit roll is an annual listing of the 25 Mobile Applications companies in India.

We at the SmartTechie believe that each company in this annual list had all those, which is needed to climb ladder of success as their products and plans are indeed progressive, and the technologies are groundbreaking. Perhaps, what makes all of them to tick is their innovative and need based approach. The final merit list was decided by our panel of judges consisting of accomplished CEOs, CIOs, Venture Capitalists, and analysts including the SmartTechie editorial team based on following criteria. Ease of use, evidence of success,
scalability and monetization potential. And of course, based on nominations we received from our esteemed readers.

Kudos to those who made it to