Social has changed the world. A huge power shift is taking place, and consumers are increasingly engaging with brands through Facebook, Twitter, LinkedIn, Instagram, Pinterest, and other digital channels. In the process, they are dramatically altering the future of the companies with which they interact and do business. Being "sold to" in the traditional way is no longer viable for these customers, and organizations that fail to create relevant and meaningful relationships with them risk not only their brand's reputation, but its profits.

With the rise of social media, big businesses are rapidly discovering that they need to learn how to be human again. The old method of impersonal, "one-to-many" brand marketing is weakening. It follows then that the only way for businesses to truly grow in the social era is to create better customer experiences (Gartner predicts that by 2016, 89 percent of companies will compete primarily on that basis)by building a contemporary and unified 'front office'. Brands that are unable to do so will struggle to survive in the age of the connected and empowered consumers. Once big businesses realize this fact, the only question remaining is how to do it. That's where Sprinklr, which was conceived for this exact reason in 2009, comes in.

As the world's most complete enterprise social technology company, Sprinklr provides a new class of software that unites complex organizations so every employee - regardless of their department or location - has a centralized view of each customer's experience with the brand, and can work collaboratively to make those experiences as valuable as possible across all social channels and branded websites.

Beyond its elite technology, Sprinklr's Midas touch lies in the company's strong management team, which is made up of enterprise technology veterans, experts in digital and social business, and pioneers of the social technology space. This includes its leader Ragy Thomas (Founder and CEO), who guides the team toward one mission: creating a world where brands can actually be loved by customers. And in the past six months, Sprinklr has made two big hires - bringing on Carlos Dominguez (President and COO) and Tom Butta (CMO) - to round out its C-suite and propel the company even faster towards that vision.

Building a Connection