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The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.

December - 2008 - issue > Slowdown Impact

Navigating through storm of confusion

Pradeep Shankar
Thursday, December 4, 2008
Pradeep Shankar
On Church Street, in the heart of Bangalore (India's Silicon Valley), restaurants used to be packed during lunch hours. All those have changed in the last few months. A stroll on the Church Street during lunch hours will present you the reality of the impact of the current downturn.

"It appears the global community is stunned by the scale and scope of the meltdown. Many who believed Indian economy was insulated were proved wrong. All of us will be affected and we need to invent ways to cope up with the change," says P Ravindranath, Director Public Affairs, HP India.

The India technology leaders have tried to undermine the impact of the current global economic crisis. They believe that growth will not be impacted. The shock is certainly visible among the companies in the west. "Several companies have still not planned any IT budget for next year. This is reflected in the Indian companies lowering the guidance they had given earlier. It will be a tough year ahead," laments NRK Raman, Managing Director & CEO of Oracle Financial Services Software (earlier ifex).

However, projecting a different scene in the industry, Sham Banerji, Director of Corporate Business at Texas Instruments India says, "There are four million broadband connections in India today. It is hard to imagine the rest of India will not log on. Hence, the potential of India as a market has not changed. We look at India as a growth prospect. At times like this we look at opportunities of growth. The 'when' may have changed, but fundamentals haven't changed," he said in an optimistic tone. Asserting the positive side, Sanjeev Sinha, Managing Director of Siemens Information Systems (SISL) believes that most Indian businesses were still cash rich and this is the time companies should be shopping (buying). "Indian companies wanting to go global should go out and buy the skills and the market access. This is an opportunity that needs to be grabbed," he says.

Rajan Anandan, Managing Director of Microsoft India has a different view point. "If one were to look at the corporate performance of Fortune1000 companies over a period of 30 years, they out-invested by a factor of three to five against the competition during the downturns. When markets recovered, companies outperformed. If you need to be an out-performer you need to out-invest," he notes.


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