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The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.

March - 2008 - issue > CEO Spot Light

Moving ahead with real passion

Jayakishore Bayadi
Monday, March 3, 2008
Jayakishore Bayadi
This is the epoch of competition. In the services space nowadays every vendor is looking for innovative ways to vend his offerings. While doing so, some companies compromise on quality and bring out cheap solutions to woo customers. Some stay put with the quality mantra with a high price tagged on it. In each case, both the customer and the vendor may stand losers. What should be the selling point then?

Real Soft’s unique strength is in providing quality products without any compromise on cost savings. Real Soft offers solutions on the basis of total yield rather than focusing on per hour cost. For instance, the time taken for a vendor to deliver particular solution/ product may depend on the methods he adapts and maturity of the delivery team. If a vendor charges, say, $10 per hour, and delivers the solution in five hours, another vendor may do it within three hours by charging, say, $2 more per hour. In essence, total productivity per se, the latter’s is the best yield from the customer’s perspective, and of higher quality that is a direct derivative of the team’s overall maturity. Real soft is doing exactly that. “We will never get into the price war with our competitors by compromising on quality. Efficiency and productivity are our best tools,” claims Ashish Das, Executive Vice President, Real Soft.

The working model
The sole competitive advantage of Real Soft is its distinctive combination of expertise in the multiple domains and technologies to address discerning customers’ needs and build unique ‘business intelligence’ products. Further, RealSoft’s ‘SmartSourcing’ model blends onsite, offsite and offshore capabilities to maximize the cost savings.
Thus, the rare ‘real’ factor on which the company is leveraging on is its operational model which has both product and application services combined. “Sometimes we do customized product sales to our customers; we also do software services where our product competencies fit into our customer’s working model to provide overall effective solutions,” explains P.S. Hariharan, CTO, Real Soft.

In Real Soft you can be extremely creative in doing what you do or wish to do! Surprised? Its employee centric stable working environment helps employees to choose their career path and even geographical area. The intriguing fact is that here the customers also have the knowledge of who’s doing what in the company, and have a chance to approach the person concerned directly. For RealSoft, employees are the biggest brand ambassadors. Grippingly, the company’s average experience level per employee is several years above most others in the industry.


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