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The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.

April - 2008 - issue > STARTUP CITY

Movico Technologies

Jayakishore Bayadi
Sunday, March 30, 2008
Jayakishore Bayadi
While the access to entertainment on mobile and Web platforms is increasing with the far-reaching spread of technologies like 3G and Wimax, there is a serious shortage of quality videos that are legal as well as adapted for the platforms to ensure the best viewer experience. When looking at the market for the reasons for this, Movico found that the primary reason is the lack of a tool that allows easy access to footage in a digital form which can then be served to consumers through the channel of their choice (mobile or Web or television). The existing tools are all hardware linked and so prohibitively expensive that most producers and channels think several times before buying them.

Hence, Jha and his friends VN Saroja and Shailendra Nath Rai realized that today, India is going through a major phase of growth in the media and entertainment space at a rate of 35 percent year-on-year. Also, the number of TV channels and the Internet penetration have been increasing. There will be a heavy demand for video–on-demand, streaming video from the Internet, Internet television, TV on mobile, and more. Jha and his team decided to build a product to leverage this new wave and founded the company, Movico Technologies in September 2007.

In December 2007 the company came up with a product namely MediaBaron, an asset and workflow management system which offers a platform for video producers and video distributors to meet their production and distribution needs by integrating every one of the elements of content production in a single product.

The product MediaBaron was built by combining available Web technologies and by creating new tools using C++ and Delphi language on the windows platform (Mac and Linux versions will also be available soon). But conventional incumbent products were built using costly tools and by integrating separate modules together, and so it is expensive. But Movico’s approach was cost effective since the beginning and hence they were able to succeed in bringing out their product at just one-tenth of the cost of the existing products like Dalet, Cinegy, and VizRt.

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