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The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.

January - 2010 - issue > Top 25 Most Promising Mobile App Companies

Kochar Infotech: Simplifying the Telecom and VAS Complexities

Ojas Sharma
Monday, January 4, 2010
Ojas Sharma
One can find many interesting and useful applications on their mobiles but most of the time users end up not using it. Hence useful features go unutilized, which creates a potential revenue loss for the operators, despite the consumer having invested in a device which is capable of doing much more than just voice calls.

GizmoSupport, one of the brands of Kochar Infotech, not only creates awareness but also goes one step further by guiding users to try it out and adapt it. The company has developed a suite of many such products which has helped mobile operators, handset manufacturers as well as mobile application providers to unlock revenue.

Kochar has built its products and solutions in the complex Indian market, where there are almost 10 operators in 23 telecom circles, which is not found anywhere in the world. The constant changing product profile and growth has made Kochar deploy its products in SAS model and it has been a successful strategy, in the world most price sensitive and fastest growing mobile markets. Kochar has done business with majority of mobile operators including Airtel, Idea and Aircel across India, with its delivery centers spread across Bangalore, Kolkata, and Amritsar to cater to the regional languages challenges and has been successfully providing over 80,000 solutions a day.

The opportunities are tremendous in mobile industry but too much competition has forced extremely low pricing models. “Entry of new operators has been both good and bad. On one hand there is a blood bath going on amongst mobile operators on providing cheaper prices, while on the other hand operators are now more conscious of providing better customer service and applications to the customers,” says Jitender Jain, CEO of Kochar Infotech.
India has always seen the growth of major telecom related big and successful companies from the metros. However, there are few companies who dare to dream and have broken these shackles by outperforming even the metro companies. One such example is Kochar Group, which started from the city of Amritsar and is now touching the pinnacle of success.
Kochar Infotech consists of KocharSoft and Gizmosupport. Kocharsoft has its core competencies in providing a suite of web-enabled SAS solutions for the Mobile DataServices. Kochar is a development partner to Microsoft, Nortel and Nokia and is doing cutting edge work in the Telecom Customer Experience Management.


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