The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.
April - 2008 - issue > In Focus
India among the most brand conscious countries:survey
si Team
The survey revealed that 35 percent respondents in India, 38 percent in Hong Kong, and about 46 percent in Greece buy designer apparel brands. The study found that despite the prevalence of a large amount of fake designer-branded goods, more than three-fourth of Indians do not believe that spurious products match up to the original one.
On the brand preference, while 34 percent of respondents were found to have spent on Calvin Klein brand, 25 percent preferred Gucci, 24 percent spent money on Diesel, 16 percent spent on Christian Dior, and 10 percent on DKNY.
About 26,312 Internet users in 48 markets across Europe, Asia Pacific, North America, and the Middle East were surveyed and about 500 interviews were conducted in India in November 2007.
“Foreign brands are synonymous to status and our survey finds that 57 percent of Indians surveyed buy designer brands as a status symbol,” said Vatsala Pant, Associate Director (Client Solutions), Nielsen Company.
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