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The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.

November - 2009 - issue > Top 25 Most Promising E-Commerce Companies

Empowering sports on Playgroundonline

Sikta Samantaray
Sunday, November 1, 2009
Sikta Samantaray
It was a case of low hanging fruit. With a crowd of crazy sports fans and ‘self-acclaimed’ sports pundits in our nation, there was not a single portal dedicated to buying sports goods and accessories in India. It struck the impulse of two friends RK Kalluri and Srini Battula who came up with the portal www.playgroundonline.com to bring in value to the sporting fraternity. Information on sports goods was unavailable and earlier it was difficult to distinguish between the good and the bad. “Our company will bridge this gap,” says Battula. Playgroundonline.com is an e-store that allows its users to order 24 hours a day at the best prices, with the convenience of the top sports brands being home delivered to them at any location in the country.

To glorify sport by making it accessible and affordable to people across the country, an IIT-Madras graduate “RK” and 15 year veteran of software product development Battula founded the company Playgroundonline in 2007.Company launched its portal in early 2008 with self funded investments. Bringing the buyers and sellers closer, the Bangalore-based startup Playgroundonline.com offers sports goods, apparel, footwear, fitness accessories, fan merchandise and more. The website boasts of 60+ top brands including Adidas, Nike, MRF, Taylormade, Wilson, Stag and Speedo. Each product is shown with MRP, with the website’s exclusive price and discount if applied. Other features include sharing specific information with friends via social media channels, product reviews, product comparison, sports facility/coaches guide, brand stores and mobile payment.

The portal covers all sports including cricket, tennis, table tennis, badminton, squash, swimming, skating, golf, indoor games, camping, basketball, football and more. The apparel shows items and merchandise related to popular sell-outs like IPL gear. The junior sections are for toys and games of various genre and Junior sporting goods (cricket and badminton kits, racquets etc.) catering to different age groups.

Besides the portal being well setup, the company also claims that it features a cool design layout backed by .NET platform and secure/scalable infrastructure. In a giant leap to the field of e-commerce, Battula, a Co-Founder of Playgroundonline.com says, “We want to be at the forefront of e-commerce in India through our product/service parameters, and offerings.”

Attracting sports enthusiasts all over the nation, the website has already achieved about 15000 page views a month. It stands out among its competitors with its uniqueness in providing branded authentic products and specialized content related to sports and fitness on a single online platform for the first time in India. “We differentiate ourselves through wide product range, integrated logistics, technology leverage and superior customer service,” affirms Battula. As a part of its product strategy, the company is planning to build more interactivity in the community of sports lovers, by providing an arena for users to interact and express opinions. With the advent of explosive internet penetration coupled with ever increasing awareness on health and fitness, the company believes that there is an immense opportunity for them.


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