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July - 2016 - issue > CXO Insights

Digital Mindset: The New Normal

Sourabh Chatterjee, Head - IT, Web Sales & Digital Marketing, ‎Bajaj Allianz General Insurance
Thursday, June 30, 2016
Sourabh Chatterjee, Head - IT, Web Sales & Digital Marketing, ‎Bajaj Allianz General Insurance
Headquartered in Pune, Bajaj Allianz General Insurance is a joint venture between Bajaj Finserv and Allianz SE. The Company offers various general insurance products like motor insurance, home insurance, health insurance, travel insurance and also unique insurance plans such as wedding insurance, event Insurance, film insurance and others.

Technology is an inseparable part of every aspect of our lives. Today, information is power and having it on one's fingertips is a basic necessity. To prosper in this world, leaders need a different level of thinking - they require a digital mindset. A digital mindset is not only about using technology, but also about changing the way we operate in the world, in our community and in our professions. As per the Accenture Technology Vision 2016, digital accounted for 22 percent of the world's economy in 2015. It will rise to 25 percent by 2020, a 10 percent increase since 2005.

The report elaborates that in an age where digital is in the spotlight, true leaders will create a work environment where people will be prioritized. Hence, it is imperative that organizations enable employees with tools to disrupt the status quo in this digital age.

Digital-Minded Leadership: Old Wine in New Bottle

Leaders across the world have understood the impact of 'digital' on businesses. The focus is now on adapting to this new digital world. In my view, a digital leader should be able to weave the experience of a veteran mind with the expectations of his youngest customer, aptly known as 'digital natives' to deliver 'WOW' customer service. The leader should be able to embrace new business strategies and learn, unlearn and relearn new skills. Organizations may need to raise an army of in-house entrepreneurs to ride on the digital wave and grow business.

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