Seeing brand engagements not leading to sales or customer acquisition, Mitesh Thakker is trying to carve a business out of it in AdoRoi, Thakker has a company that seeks to help clients nurture leads and turn them into sales; in other words, AdoRoi’s solution enhances and speeds up customer engagement and ensures that the engagement results in a meaningful relationship of the customer and the brand.

While many may take AdoRoi as a lead management solution, it is much more than that, he says. The solution focuses on making the engagement between brands and their prospective customers more effective and actionable, leading to customer delight and shorter sales cycles. The idea is to make the customer have positive disposition towards the brand throughout the interaction, explains the founder and CEO of the company.

“We help brands reach out to their prospective customers when they are in an information seeking and decision making mode,” he explains. The company also enables brands to send relevant information instantly to prospects through dynamic response vis-à-vis an automated SMS/IVR static response.

Presently incubated at the SP Jain Institute of Business Management in Mumbai, Thakker’s company has received several accolades since it came out of its stealth mode of development around six months ago. Chief among them are the Red Herring Asia & Global 100 Winner 2008.
“We were chosen as part of 100 most innovative and disruptive companies in Asia and the world,” says Thakker. “These were two separate selections that involved review of over 5000 technology companies from across 250 countries,” he adds. AdoRoi was also among the NASSCOM Top 50 IT Innovators in India for 2008.

Genesis