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The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.

January - 2012 - issue > 10 most promising mobile App companies

Astute Systems: Innovating in Mobile Market

ST Team
Monday, January 2, 2012
ST Team
The mobile market is on the cusp of a wave that is growing high. And in this rapidly growing market, Astute System’s value preposition is in the increased satisfaction of the mobile subscribers by giving the innovative & hassle free reach of any VAS services and the increased manageability of complex VAS processes through its novel mobile Applications & Platforms.

Astute’s strength is in its strong R&D team, which has built various innovative products like mShortcut, mAdCalls, Idle Screen Promotion, Video on Demand, Mobile TV, Social Networking and an integrated Next Generation Store-Front. We plan on offering our product to a variety of telecom verticals and have already implemented our solution in the Telecom sector. We have the strong partnerships with Operators, OEMs and CPs.

In recent days the company has been awarded by Samsung as a No. 1 bada Developer in India and our applications are achieving highest download on the Samsung App Store. Alike Nokia has also recognized Astute as Best Developer for our Applications on OVI store achieving maximum number of downloads of our devotional apps & Indian regional games. Besides this, Astute has created a unique integrated storefront (ODP) which is successfully running over MTS & Tata Networks in India and crating a history of more than 100 Million plus paid downloads and yielding revenue. Further the Huawei, in first phase has pre-burned our storefront (Astute Planet) on their 1 Million Android Handsets namely Idos & Sonic which has been launched on GSM Network and in next phase it is to be burned on their upcoming handsets too. The same storefront is going be launched on approx 14 Operators, OEMs & VAS Content Providers worldwide and the process is continued to join new clients. Astute has created a unique Mobile Advertising Platform namely “mAdCalls” which delivers Rich Video Ads on various mediums like Voice Calls, IVR, Data Browsing and so on which is proved to be a new revenue source for Operators, OEMs & VAS Content Providers.

Astute is always in process of achieving new milestones in mobile arena and understands the needs of end user and creates mobile solutions accordingly.

We are continuing to execute on our business model with continued revenue growth and low operating expenses. Most of our revenue is derived from Platform (product) cost and implementation fees that are recognized after our software has been implemented. In addition to our Platform cost and implementation fee, we charge a revenue share on per user basis that gives us visibility into future quarters.
Astute Overview * Strong and innovative player for Mobile Value Added Services development in India

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