December - 2014 issue > 5 Most Promising Market Research Companies   

'Know Your Market' is the biggest mantra that modern day businesses must never overlook. Varying inclination and choices of consumers, changing business and market paradigm, rapid advancement in technologies and amplifying competition, demands businesses to be on their toes all the time. Knowing and sensing the market and its ever changing fundamentals is an inescapable business affair, and those who know how to gather and use information strategically, set for them the top place in the ladder.

Successful businesses engage in continual research to keep up with market trends and to maintain a competitive edge over others. Regardless of whether a business aims to launch a new product, expand operations, diversify to a new product or market its products or services, research is a vital and fruitful business activity. But one has to be very cautious while choosing a research partner as there are very few players in the industry who provide authentic and reliable business insights. Most of the players offer their services at a very low cost and provide manipulated and spin doctored results that lead businesses to incur heavy losses. Thus what seems to be cheap may turn to be really costly.

Addressing the vital need for business entrepreneurs and leaders to find a perfect market research services provider, siliconindia identifies "5 Most Promising Market Research Companies". A distinguished panel of the industry's topmost CEOs, CMOs, Marketing Heads, VCs and analytics including siliconindia's editorial board scrutinized the list of market research firms and marketing companies in Social, Mobile and Digital space. The list intends to help you pick the service provider that suits your specific requirement and help your enterprise understanding the market better, realize greater efficiency, faster time to market, decrease in operational cost, expansion in customer base and much more. 

5 Most Promising Market Research Companies

Company Founder Founded Description
Analytique Research   
New Delhi
Dr. S N Shukla, Managing Director 2013 A provider of services that includes mystery shopping, statistical modelling and data processing with strong presence in strategic planning, risk management, safety & surveillance, stakeholder effectiveness and others


Borderless Access
Ruchika Gupta, President 2008 A provider of consumer insights via online panel services in emerging & hard-to-reach markets across the world
Market Xcel Data Matrix 
New Delhi
R Vishal Oberoi, Managing Director & CEO 2000 A provider of high quality custom market research solutions to the clients 
MRSS India
Sarang Panchal, CEO 2012  A provider of qualitative research facilities such as usability testing labs, eye tracking and perception analyzer with state of the art Focus Group Suites across major cities in India, Middle East and APAC
Transparency Market Research
Anurag Singh, Founder & CEO  2011 A provider of global business research reports and consulting services to the clients