Xerox India reinforces its digital printing direction

Guwahati: Xerox India, a part of Xerox Corporation and one of world's leading enterprise for digital production printing, business process and document management, showcased its latest range of digital and office printers with innovative applications for the commercial print market at Print Pack 2011. To strengthen its traction in the East region, Xerox showcased a range of short run, trans-promotional, speciality imaging and security printing applications. Xerox has put the boot in this journey and is looking forward to tap Print-on-demand, short run applications and book publishing markets in the region. Xerox India, in the conference targeted to make the commercial print segment aware of the growing digital print market and the opportunities lying ahead. Xerox India showcased its portfolio of colour products from office to production range through live demonstrations. It showcased a range of 'On Demand Printing' and various other applications on its black and white and colour machines including Xerox Colour 550 printer, Xerox 4112, Xerox wide format 7142, 7425 & Xerox Wide format - 6605 solution. A demonstration about how digital printers can increase business productivity and explore new revenue opportunities was showcased. Arvind Chabra, Regional Head, North and East, Value Segment, Xerox India said, "We want to strengthen our equity by providing quality short run and on demand printing within the best turnaround time. The equipments we showcased at the event highlighted the versatility, scalability and performance that is perfect for commercial printing environments. The tremendous growth of the print on demand industry in addition to short runs forms the foundation for this business opportunity." Xerox customer from Das Photostat, Samir Kr Das, said, "We have been associated with Xerox for many years now. Looking at their strong portfolio at the Print Pack 2011, we would be buying the Xerox 550/ 4112."