Top Celebrity Gadget Endorsements

5. Deepika Padukone

Brand Ambassador of Sony Cameras

Sony India launched its Cyber-shot ‘Super wide shot Supermodel Campaign’ and pioneered Deepika Padukone as the Brand Ambassador for the category. The name of the campaign also thus changed to ‘Super wide shot Supermodel’ campaign. This range of Sony cameras have been equipped with a unique feature called Sweep Panorama which can be used to capture wide pictures with a field view of up to 270 degrees., which is quite huge.

Masaru Tamagawa, Managing Director of Sony India, said, “The new cameras effortlessly blend technology with style and give consumers the best photo-imaging experience ever. We were looking for a Brand Ambassador whose personality could mirror this experience and give it a materialistic form. Deepika is a free spirited, bubbly, young girl who at the same time is extremely talented and a professional. The association seemed obvious with so many common factors between Cyber-shot and Deepika which appeal to the youth instantly.”