Realme Listed in Top 5 in India with 17.4 Million Sales in 2023
By siliconindia | Friday, 09 February 2024, 19:17 IST
Realme had a strong start in 2024, ranking among India's top five smartphone brands in 2023 and securing the fourth spot in Q4. The year was marked by milestones, including the fifth anniversary and surpassing 200 million global shipments. Realme also achieved the third position in India's online smartphone market for both overall and devices priced between Rs 10,000-Rs 20,000 in 2023. In December, the brand claimed the second spot on Amazon and the third position on Flipkart for smartphones in the same price range.
According to Canalys, realme achieved a total shipment of 17.4 million units in 2023, with a notable 4.5 million units in Q4, marking its highest offline shipment share during that quarter. The brand maintained a balanced channel contribution, with the narzo series driven by ecommerce, while the rest of the portfolio continued to dominate offline channels. Realme has established itself in the Indian smartphone market by offering devices that resonate with local preferences, combining top-notch features and competitive pricing. This success has prompted a strategic shift for realme, moving from an "opportunity-oriented" to a "brand-oriented" approach for its upcoming five-year journey.
From its beginning, realme has focused on providing powerful performance and innovative design to offer a superior experience for young consumers worldwide. Over the five years since its inception, the brand has adapted its products and identity based on continuous engagement and feedback, evolving to meet the changing preferences of its youthful audience. Dedicated to being a technology pioneer that deeply understands the requirements of young users, realme has moved away from a trend-centric strategy to a more inclusive approach. This strategic shift aims to broaden its influence rather than change its fundamental direction, facilitating connections with a more extensive base of young users in diverse global markets.
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