Bangalore: Nokia India in association with Indiatimes Shopping announced the launch of Nokia’s online store- NokiaShop, the first online shopping portal in India to deliver mobile devices directly from the manufacturer to the users. Nokia Shop will offer the entire portfolio of Nokia devices as well as accessories across price points to the consumers along with the convenience of online shopping.
The association between the two organizations will serve as a game-changer in the growing Indian e-commerce space as users can now buy handsets directly from the manufacturer as a branded experience, without needing any dealer or reseller in between. For the online space this is an unprecedented initiative and will bring about a major shift in consumer behavior in the mobile phone category.
According to Viral Oza, Director- Marketing, Nokia India, “At Nokia, we have always invested ahead of the curve in setting up a formidable retail network. Today, as online shopping gains momentum, we are the first mobile handset company to set up a branded online store. Through our association with Indiatimes Shopping, we are confident that we will be able to offer a superior online shopping experience to our consumer by giving them an opportunity to buy their favourite mobile device directly from Nokia.”
Nokia Shop has been launched on Indiatimes sub-domain, to sell entire range of Nokia devices - including smartphones, dual SIM phones, Touch and Type, QWERTY, Touch phones and value phones at Nokia Shop. The prices offered on the online store are Best Buy prices. Indiatimes has strengthened its investments in regional warehousing and will be adding another few in the next couple of months. With this comprehensive network of regional warehouses, Indiatimes Shopping will deliver the orders within three days in all metros and mini-metros, delivering on its promise of reliable and timely last-mile delivery.
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