More Cell Phones Used for Online Shopping

Bangalore: Most of the adult in U.S. used their cell phone for making purchase over internet in 2012, says a survey report by Pew. Pew is a research center that provides information on the issues, attitudes and trends shaping America and the world.

The survey report says that 38 percent of adult cell phone owners used their phone to call friends while they were in a store for asking advice about the purchase. 24 percent used their phones only to look up reviews of products online and 25 percent adult cell phone owners used their phones to compare the products price online while they were in stores.

Further the report says that 52 percent of adult cell phone owners used their phones for at least one of above reasons while shopping and 33 percent used specifically for online information regarding product review or price comparison while shopping.

Cell phones owners under the age of 18 to 49 are most likely to use their device for online product reviews than 50 to 64 aged. People above 65 years are less likely to use phones for online reviews.

Both men and women used their phones equally while shopping. Women were slightly more than men to use phone to call a friend while shopping but men used their phones to browse product review than women.