Epson is the No.1 Projector Brand in India

Bangalore: Epson India today announced that as per the latest CyberMedia Research report, Epson has been ranked the No. 1 projector brand in India in 2H 2011 in terms of unit shipments. The research report released earlier this month places Epson in the No. 1 position with a volume market share of 13.2% and a value market share of 15.7% during July-December 2011. Epson’s nearest competitor in terms of unit shipments had a share of 10.7%, while the nearest competitor in terms of revenue had a share of 9.6% during the same period.

As per the CyberMedia Research report, the India Digital Projector market recorded sales (unit shipments) of 194,528 units in CY 2011. Overall the market grew 42.9% over the previous year. The projector market is fragmented with 13 brands making up for 96% of all shipments in CY 2011. The Education sector emerged as the key demand driver for digital projectors with 45% share in terms of unit shipments in 2011. The second half of 2011 (July-December 2011) saw LCD technology cornering 55% of the market in terms of shipments. LCD projectors employ the '3 LCD' technology that was invented and pioneered by Epson.

Commenting on the future Epson India said it will continue to focus on Enterprise, Education and Home segments in 2012.  For the enterprise segment Epson said it will improve ease of use, and efficiency in its projectors for business meetings. For the Education segment Epson said it will provide value for educators with products that make it easy-to-understand and easy-to-teach thereby making students more interested in learning. For the Home segment Epson says it will leverage the high contrast and superb image quality of its home theatre projectors to offer enhanced movie and sports viewing capability to enthusiasts. It will also drive its 3D projector and models that offer connectivity to iPhones and iPads, etc.